About me
I'm a former CMO who started as a founder.
I've won two industry awards for AI-led paid marketing, and I build practical AI agents inside and outside marketing. One of them runs my Airbnb portfolio end to end.
Before any of the global brand and scale-up roles, I founded my own marketing agency and scaled it to a profitable exit, and launched a social platform that was acquired by a major US entertainment group. Building my own businesses still shapes how I work. I'm hands-on, I care about results, and I use data, automation and AI to turn ideas into action. I help all sorts of businesses, big and small, whether growth has stalled or you're just getting going.
Terry
What defines me
How I show up.
Founder empathy
I understand the pressure because I've been in the trenches: the late nights, the runway maths, the weight of every hire.
Commercial mindset
Everything I do is focused on driving real business outcomes. Brand matters, but revenue keeps the lights on.
Hands-on partner
I work alongside your team, not above it. You get someone in the room with you, not a slide deck over email.
No fluff
Clear advice, quick decisions, real results. If something isn't working, you'll hear it from me first.
My journey
A career built
inside the work.
From founding and exiting my own agency to leading marketing across Betway, Deliveroo and Checkatrade. Every chapter spent close to the numbers.
2009-2013
Founder, TMF Ventures
Founded a marketing agency and scaled it to a profitable exit. Along the way I launched Likelikes, a social platform acquired by a major US entertainment group.
2013-2016
Global SEO Lead, Betway
Built global search for the sportsbook launch and grew revenue by 935%. Betway later listed on the NYSE.
2016-2017
Global Head of SEO, Deliveroo
Founding marketing leader who built the first organic search strategy. Played a central role in a 10X valuation rise and helped power the run to IPO.
2017-2018
Head of SEO, William Hill
Led the organic search transition during the exit from Israel, built a London team and held performance steady at +15% year on year.
2018-2019
CMO, Investoo Group
Ran marketing for a regulated fintech affiliate across 8 brands and 10 languages. Grew UK revenue by 210% and built a team of 25-plus.
2019-2021
CMO, Movebubble
First CMO at a pre-Series A business. Grew B2B revenue by 112% and B2C active users by 125%, and secured seven-figure investment. The business later closed when COVID paused the Series A.
2021-2025
Group CMO, WeBuyAnyHome group
Led the turnaround and digital transformation across Sold.co.uk, Stampduty.com and Proffered.co.uk. Grew the team to 16, cut CAC by 21%, lifted ROAS by 32% and EBITDA by 52%, and won seven industry awards.
2025-Present
Director, Trade Acquisition, Checkatrade
Brought in to reset marketing and embed AI and automation. Delivered the business's strongest quarter to date.
Let's connect
Think we'd work well together?
Tell me about your business and what you'd like to get done. I reply to every message myself, usually within 24 hours.